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Lot # 65 - Western Hero Retrospective – TWA Booklet (1976 Edition)
| Opening Bid : | $ 5.00 |
| Pickup Instructions: | Pick up Days and Times: FRIDAY August 29, 2025: 10:00am - 4:00pm SATURDAY August 30, 2025: 9:00am - 12:00pm |
| Start Date/Time: | 19-Aug-2025 5:00:00 PM |
| End Date/Time: | 28-Aug-2025 7:04:00 PM |
| Current bid: |
0 |
| Highest bidder: | -- |
| This sale will end in: | |
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Description :
Western Hero Retrospective – TWA Booklet (1976 Edition) This singular and authentic booklet from Tarans World Magazine, dated October 1976, titled Whatever Happened to the Western Hero?, was issued as part of the TWA Ambassador series—a cultural and promotional publication distributed by Trans World Airlines during the golden age of air travel. This edition is a rare surviving artifact from the airline’s in-flight magazine program, which often featured exclusive editorial content, celebrity interviews, and thematic essays reflecting American cultural identity. The October 1976 issue centers on the fading archetype of the Western hero in American media, exploring the mythos of frontier masculinity and its evolution in film, television, and literature. The essay is richly illustrated and editorially curated, with contributions from notable cultural commentators of the time. While the booklet does not represent a theatrical production, it is historically significant for its commentary on Western genre icons and includes references to legendary figures such as John Wayne, Gary Cooper, Clint Eastwood, and James Stewart, whose portrayals shaped the American imagination of rugged individualism. The editorial team behind this issue included Editor-in-Chief Robert L. Serling, known for his aviation journalism and cultural essays, and Art Director William R. Hough, whose layout design gave the booklet its distinctive mid-century visual identity. The publication was produced under the creative direction of TWA’s Corporate Communications Division, with contributions from freelance writers and illustrators whose names were not individually credited in this release. This booklet is printed in full-color offset on matte stock, saddle-stitched, and measures approximately 8.5 x 11 inches. It features a striking cover illustration evoking the cinematic grandeur of the American West, with interior spreads that blend editorial narrative with promotional imagery. It is not a reproduction, but an original period-issued piece from TWA’s 1976 cultural outreach efforts. Ideal for collectors of airline memorabilia, Western genre historians, and enthusiasts of mid-1970s American cultural ephemera, this booklet offers a reflective lens on the shifting identity of the Western hero in the twilight of the genre’s dominance. Shipping Available: See “Learn
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Dimensions : 11 in L x 8 1/2 in W
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